The market powerful Global Digital SuperBrand Portfolio is immediately recognizable & understood across markets, boundaries, cultures & languages. Global brand fluency of this platform-driven portfolio embraces authenticity, diversity, and inclusion which is vital to effectively engage across borders and interconnect geographical and cultural boundaries. Iconic Global Digital SuperBrands provide extendable anchored native "Digital" brand identities that reinforce the global objective of interweaving and scaling sustainable high-quality revenues across products, services, and platforms.
Market Powerful SuperBrand Portfolio
The strength and power of the Global Digital SuperBrand Portfolio provides the opportunity to extend relentlessly into new digital sectors and geographies - organically growing in market relevance, consumer influence and scalable value. With instinctual simplicity and genuine promise, Global Digital SuperBrands that include; Global Digital®, Mobile Digital™, Data Digital™, and Local Digital™ are immediately understood, naturally resonating with exceptional market power. The purpose-led Global Digital SuperBrand Portfolio is globally inclusive, and, immediately recognizable & understood across markets, boundaries, cultures & languages. The portfolio embraces both diversity and multi-generational inclusion which is vital to effectively engage across borders and markets.
SuperBrands Are Super Assets
S&P I.P. - $19.82 Trillion & Counting
IP is the largest component of intangible assets, which in 2018 accounted for $19.82T of the $23.6T S&P market cap. This underscores the significant shift in the global economy from hard, tangible assets to intangible assets. With over $19T, or nearly 85 percent of the value of the S&P 500, being intangible, investment in the development and deployment of IP is changing the global landscape across industries and regions. The introduction in 2018 by the International Organization for Standardization of ISO 20671 - the new accounting standard in brand evaluation - compels companies of all sizes to start adopting new approaches to managing and valuing their brand portfolios in a manner that fully captures the financially material value that includes operational marketing investments. Such initiatives will accelerate enterprise growth and materialize very welcome unaccounted shareholder value.