S&P I.P. - $19.82 Trillion & Counting

IP is the largest component of intangible assets, which in 2018 accounted for $19.82T of the $23.6T S&P market cap. This underscores the significant shift in the global economy from hard, tangible assets to intangible assets. With over $19T, or nearly 85 percent of the value of the S&P 500, being intangible, investment in the development and deployment of IP is changing the global landscape across industries and regions. The introduction in 2018 by the International Organization for Standardization of ISO 20671 - the new accounting standard in brand evaluation - compels companies of all sizes to start adopting new approaches to managing and valuing their brand portfolios in a manner that fully captures the financially material value that includes operational marketing investments. Such initiatives will accelerate enterprise growth and materialize very welcome unaccounted shareholder value.